6 Business Investments Every Entrepreneur Should Do to Achieve Success

March 11th, 2020 by admin No comments »

How my Growing up on a Farm Fostered The Truth About Building a Business that Will Save You Wasted Time, Money and Effort in the Long Run

When I was 9, our family moved from Vancouver to a 10-acre farm in Bradner. The shock of moving from a city to a farm was definitely felt by all of us but for my Dad, it was his dream of being a farmer coming true.

We were all put to work, much to my brother’s and I chagrin. Mom and Dad continued to work full time in Vancouver so their day meant getting up very early to feed the cattle and milk our cow, Emma, before driving the hour long commute.

When they returned, the evening chores were done in between getting the old farmhouse in working order. Installing a hot water tank was Dad’s top priority!

To say they were truly invested in making a go of it was an understatement with that kind of commitment.

Last year, due to health reasons, my Dad had to sell the farm and let’s just say his return on his investment was immense.

Thinking back at the hard work and sacrifices we made in getting the farm operational got me thinking about how I developed a strong work ethic and built my own business, as a result from that experience.

Of course, we aren’t a farm but similar principles apply when wanting to protect your business investment.

Here’s 6 investments you should make in order to protect your own business investment:

1. Invest in Your Commitment

Just like my Mom and Dad, you need to invest your time be truly committed to your business in order to see success. Be “all in” and not let any excuses get in the way of doing what needs to be done.

If it means getting up an hour early so you can get your family needs taken care of first before heading to the office, then so be it. And if it means not watching TV at night and instead working on your business priorities, then do it.

Take the “No More Excuses” approach and your business will soar.

2. Invest in Your Brand

Your brand is not just a logo but is the overall “essence” of your business. It encompasses how you present yourself to the public by way of appearance, how you behave, how you speak and how you “are”. Your brand is also the quality of product of service you provide.

The visual representation of your business is also a big part of a brand. This is where a professionally designed logo is a must but also everything else that is viewed by the public such as your website, your marketing materials, your social media platforms and even your business card.

Your brand can literally make or break your business success. When all factors are put together, a brand will produce either a positive or negative impression on your potential customers. So a proper investment in your brand is vital for business success.

Just like when Dad would take his steers to auction, other farmers were judging him based on what they see and use that to determine if he was trustworthy to purchase from or not.

3. Invest in Yourself

I meet a lot of entrepreneurs who are very hard on themselves for not knowing everything they “should” while running a business. In fact, many secretly are just waiting to be called out as being a fraud.

The truth is, no one knows EVERYTHING! It’s impossible to live up to that kind of expectation; however, it IS important to invest in yourself when it comes to staying on top of what’s happening in your industry.

Whether it’s learning about new grain mixtures to feed to cattle like my Dad did or staying on top of the latest technologies that support your business, there always needs to be room for this kind of investment in your business.

4. Invest in a Professional Website

Well you knew I was going to add this in, right? Just like it’s important to invest in your brand, your website is a crucial investment that must be taken seriously.

Since your website is literally your sales presentation that’s working on your behalf 24 hours a day, 7 days a week, it must be given the attention it deserves.

It is definitely required to have a unique, professionally designed and built website that is mobile friendly so anyone can easily access the information needed regardless of device used.

Dad would never be able to operate the farm if his barn wasn’t functional and the cow’s needs were not met due to him wanting to cut corners and build a shack instead.

Don’t have a shack for a website, invest in a proper one that will represent you professionally and get you the results you need.

5. Invest in SEO

Having a website isn’t enough. Just because you built it, doesn’t mean anyone knows it exists so you must implement search engine optimization strategies to drive qualified traffic back to it.

By qualified, I mean getting it in front of your ideal target audience – the ones that are prime to do business with you.

Dad didn’t have the convenience of the Internet back then to sell his livestock but he knew the importance of placing an ad in the local newspaper on a weekly basis. Attending auctions and getting visible in front of local farmers was his version of SEO so people knew of what his offerings.

Find a qualified SEO specialist to help you with this. This is one area where investing in your knowledge might not be ideal unless you are a web developer. There’s a lot of know-how involved in building and optimizing a website so it performs ideally for you so let an expert help with this.

6. Invest in Marketing

No matter how much you implement the Law of Attraction and meditate about the success of your products or services, you must market them in order to get sales.

Many entrepreneurs find this part difficult to do – it feels sleazy to them and inauthentic. I beg to argue. No one is saying you have to be a pushy sales person that lies and scams people in order to make a sale.

But what you DO need is to create a consistent marketing plan that will build your reputation as someone who is knowledgeable in your industry, nurture prospects into trusting you and creating easy methods for people to buy from you.

Luckily for Dad, big auction houses took care of all the marketing for him and other farmers but if none of that marketing happened, they wouldn’t be in existence. People have to know you exist and what you have to offer in order you’re your business to succeed.

Are you willing to follow these 6 business investments in order to achieve your dream of success?

Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

carlot made a real revolution in the industry.

For additional local kreatin visit hardworkout.

Marketing, Promoting and Advertising Your Business

February 28th, 2020 by admin No comments »

One thing that goes without saying in today’s business world, is that regardless of the nature of your home based business, a website is an absolute MUST. Whether you have a product or service to sell, whether local or global, your business will go nowhere fast if you don’t have an online presence. If you need internet marketing help, you’ve landed on the right article. I’ll give you some home based business marketing ideas that will help you promote your business successfully.

The first step is choosing a domain name and getting it registered. You can build your own website (if you have the time) and host it yourself or you can have everything done by another company (if you have the money). Either way, you have many options and tools at your disposal that can align with your business plan and budget. Also note that you can still start your own home based business even if you don’t have a product or service to sell. There are thousands of individuals and companies that have products you can sell for them while earning a commission, called affiliate marketing.

Of the many business marketing strategies known to man, internet marketing is, hands down, the best strategy to use for promoting a home based business as it is the cheapest method and has the potential for reaching millions of people all over the globe. Driving traffic to your site through online resources is like killing two birds with one stone. You can tackle print advertising by writing articles and publishing them to directories and ezines and by submitting ads to the many available (and most of them free) classified ad sites. Online media advertising encompasses writing press releases and distributing them to press release sites. One of the biggest and most popular online advertising trends today is via social media advertising through sites such as Twitter, Facebook, and LinkedIn where you build relationships with your customers. Forums and communities are also great ways to build relationships which helps promote your home based business in the long run. Simply Google your market or industry with the word ‘forum’ or ‘community’ behind it and search for one or two that seem to be the best fit for you.

All of these methods of online advertising contribute to search engine optimization (SEO), which is to say improving your online visibility and escalating in the search engines like Google, Yahoo and Bing. Your goal is to claim the #1 spot in the organic search results (the results on the left, not the right side which are paid ads). This is where your traffic will come from. If you are 800 in the list of search results, no one is ever going to see your site because very few people have the time or patience to scroll through 800 search results. Research shows that people typically won’t even scroll past 4 or 5 search results, let alone 800.

Can you grasp the importance of internet marketing for any business? If you are new to the internet marketing phenomenon and don’t know exactly where to start, there are many great programs or systems online that walk you through every aspect of marketing your online business. A lot of these systems were created by online entrepreneurs who have spent thousands of their own dollars trying to figure it all out over the years and finally DID. Their sacrifices have made it easier for newbies to become successful at their own online home based business. If you are new to running your own home based business, I recommend you find a great system (do your research, read reviews, ask questions in forums) and start marketing your home business from there. Don’t waste the time and money that so many of us have in going it alone, without a proven system, as it will just set you back further and hinder your progress.